Methods of Marketing for Vendors

Sale Methodology

We have enclosed an overview comparison of the alternatives for your information so you can obtain a better understanding of the reason for our choice of the most appropriate method.

Tender

  • Suits situations when the vendor needs to be seen to be transparent and fair to all parties, e.g. local authorities, some institutions.
  • Allows vendor to impose the terms and conditions it requires.
  • Allows vendor to control the process-tenders have to be kept open for at least 14 days and cannot be withdrawn.
  • Suits campaigns where vendor needs to give warranties as to Titles, easements, and surveying problems within the documentation thereby not delaying the sale process, especially when purchasers need to know vendor's conditions prior to the tender close date.
  • Encourages purchasers to submit highest offer.

Private Treaty

  • With fixed Price
  • Widely understood by market
  • Suits properties where value is easy to assess
  • Suits all price ranges
  • Once price is set it can be difficult to raise it
  • If price is set too high, purchasers can be discouraged
  • Does not create purchaser urgency

Expressions of Interest

  • Ideal for highly priced property
  • Suits properties which are difficult to price
  • Can be perceived as a drawn out, slow process
  • Does not require commitment from purchasers

Auction

  • Ideal for properties where vendor is under pressure
  • Particularly appropriate in a strong and rising market
  • Confidentiality is very difficult to maintain
  • Not all buyers will participate in this method
  • Not all bidders are experienced in property
  • Requires buyers to be totally unconditional
  • No allowance for detailed due diligence
  • Suits lower priced property